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business card
Magnetic Business Cards: Make Your
Marketing Message Stick
What is it about magnets that draw people
to leave them on fridges and file cabinets for years at a time? Many
people like to have the contact information handy for common service
providers without flipping through a bulky phone book. Magnets are the
perfect solution for being seen in this situation. It's a win-win
relationship for you and the customer.
Put Magnetic Business Cards to Work for
You
Almost any small business can take advantage of the advertising power
a magnetic business card holds. This includes:
You can stick magentic business cards to
fridges, filing cabinets, vending machines, appliances, cars, lockers,
and just about any other metal surface.
When your clients place your magnet, you instantly have an advantage
over the competition. Now, all the client has to do is pick up the
phone and call when they need you. They will appreciate the fact that
they didn't have to spend countless minutes or hours flipping through
the yellow pages trying to pick one company to fulfill their needs.
With their satisfaction comes repeat and referral business for you.
It's a snowball effect that can't be beat!
On my fridge, you'll find magnets from Domino's and Papa John's pizza,
a heating and air specialist, a massage therapist, a neighborhood
veterinarian, as well as the nail salon my wife goes to. I have no
idea when these magnets were placed there. All I know is that they
don't move from the prominent spots they were placed months or years
ago.
Creating Magnetized Business Cards
Now that you are convinced of the positive effects that magnetic
business cards can have for your company, what's the best way to
obtain them?
Option #1: Buy stick-on magnets and attach them to the back your
current business cards
You can buy magnets of various shapes and sizes at your local
craft store at a relatively cheap price. Take a hot-glue gun and glue
the magnets at each corner on the back of the cards. The upside is
that this is a cheap and easy method of creating magnetized business
cards. The downside is that it can be a very time consuming process to
attach the magnets and the end result usually looks less than
professional.
Option #2: Buy magnetized business card stock from your local
office supply store and print them yourself
Avery is a popular brand that offers these types of do-it-yourself
inkjet cards. With these, you print out your card design multiple
times on a sheet of paper that already has a full magnetic backside.
There is less work involved in creating them; however, magnetic paper
can be costly.
Another downside to this method is that inkjet printers don't print
well on magnetized card stock because the paper surface is so thin.
The ink from your printer will tend to glob on the surface once the
paper is saturated making your cards sticky with the possibility of
staining clothes and hands. Inkjet printer ink cartridges aren't cheap
either, so be sure to figure that into your costs as well.
Using this method, you will end up paying the same, if not more, than
the next option...
Option #3: Have your magnetic business cards printed by a
professional commercial printer
While you may pay slightly more money for this method, taking this
route will save you time and earn much more business in the long run.
Your magnets will be printed on glossy, full sheet, magnetized card
stock paper specially formulated for high-resolution press printing.
Your magnets will look and feel professional to your customers, and
will have a better chance of getting placed in a prominent spot on the
fridge or file cabinet.
With recent breakthroughs in online printing technology, you can
design or upload your full
color magnetic business cards online and have them printed for
less than it would cost you to print on your inkjet. Take advantage of
the marketing power of magnetic business cards, and start seeing long
term results today.
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