Since the majority of envelopes are frequently called on to send printed materials to a plethora of recipients, choosing the right one has considerable impact on the presentation of the total package. In fact, direct mail advertisements depend heavily on the appearance of the outer envelope, its paper color, printing, size, shape and even texture.

Start planning at the end!

Interestingly enough, the designer should actually work backwards when planning any mailing because the envelope will, to some degree, dictate the flat and folded size of the enclosure(s). So consideration at the beginning of your project must include a comprehensive review of the final folded size of the enclosure(s) and carrier envelope. Shape, paper color, paper stock and whether or not a stock envelope is to be used or if the envelope will have to be converted from flat stock (see "Envelope Converting") are issues that must be considered as well. Do not forget that the thickness of the finished piece will play a part in the selection of envelope size-make a dummy and test it first!

Consider the contents

Envelopes may be divided into several distinct categories, each with many sizes and configurations. Consideration should be given at the outset to both the size and weight of the contents to assure an adequately prepared envelope. Following are several of the more common styles specified by print buyers and designers. You can request more complete information on envelope specifics, diagrams, styles, sizes, etc., contained in booklets published by envelope manufacturers. Call CJPW for help on this.

Flap styles

The shape of the flap on an envelope will determine is style and function. The pointed flap is elegant, traditional, more formal and is featured on Baronial, greeting card and social stationery envelopes. It is not recommended for lasering or inserting equipment applications.

The square flap provides a large area for design with a contemporary appearance. Some styles have deckle edges. The most popularly specified envelope with a square flap is the "A" series. Inserting on automatic equipment is not recommended with square flap envelopes.
The wallet flap is similar to a square flap but with rounded corners. This is the standard flap on most booklet, catalog and specialty commercial envelopes.

The commercial flap is standard on envelopes used for business correspondence and commercial use. This envelope works well in automatic inserting operations and is easy to print on a variety of presses.

The mailpoint flap is being replaced by the more modern wallet flap.