leaflet

Below you will find the prices for our most popular, standard size leaflets with four printing options:

1/3 A4 leaflets with 2 colours printed on one side only
1/3 A4 leaflets with 2 colours printed on both sides
(Finished size for A4 is 99 x 210mm)

A5 leaflets with 2 colours printed on one side only
A5 leaflets with 2 colours printed on both sides
(Finished size for A5 is 148 x 210mm)

A4 leaflets with 2 colours printed on one side only
A4 leaflets with 2 colours printed on both sides
(Finished size for A4 is 297x210mm)

Suggested uses: Ideal for low cost advertising via household delivery, direct drop or newspaper insertion. A great way to get your message across in text with simple images and with 2 colours you can highlight your most important benefits to your customers.
 

Prices and options

HIGHLIGHT

TEN TIPS FOR GREAT VALUE PRINTED LEAFLETS!

Sell Benefits not Features

One of the most basic rules of content writing when creating the text for your leaflets is to highlight the benefits to the purchaser of buying your products or services, rather than just the features of what you are selling. It’s human nature to think “what’s in it for me?” So “paint a picture” for your reader of what life will be like for them after buying your product. The revolutionary filing cabinet you manufacture may make retrieval of your customers’ paperwork quicker (a feature), or maybe 100 percent fireproof, but the benefits to the buyer are reduced stress, more time for productive work, or total peace of mind.
Your Unique Selling Proposition

Does your leaflet make it clear to the reader what your Unique Selling Proposition (USP) is? Your USP is that one aspect of your product or service that sets you apart from your competition. Make sure that it is something your customer’s value highly. Being the only pizza delivery company in the UK to make triangular pizzas may be unique, but it’s unlikely to win you many extra sales! Experts recommend that, in identifying your USP, you should consider three things - the needs of your customer, the natural strengths of your own business, and opportunities in your marketplace which are being under-exploited by your competition.
Get Emotional!

Consumers buy on emotion and justify on reason. Most buyers think they are being rational in making a decision to purchase, or in choosing among different offers, but in reality they make the decision with their hearts and then justify that decision.
So, appeal to your reader’s emotions in your leaflets. Suggest that they ‘deserve’ your product. Use language that appeals to the senses, the reader’ self-esteem, their aspirations. Feature people in any photography of your products - your audience can connect to them, and mentally substitute themselves into the picture.
Include “Calls to Action”

You have caught the readers with your headline. You have interested them with your copy. Do not leave them hanging in midair. Tell them what to do.” – John Caples
Calls to Action (CTA) are those parts of your leaflet text which invite your prospective client to take that next crucial action. Typically, the action is to purchase the product / service you are trying to sell, or at least take the next step in the sales cycle.
There needs to be a sense of immediacy in your requests. The sooner you can get the reader to respond, the better. Tell them what will happen if they purchase today. Will they get a gift? Does the offer expire soon? Will they be saving time, money or energy?
Clever use of words can make a difference in your CTA. The response rate between “Learn How” and “Learn Now” can be considerable.
Write for your Reader

Always use language your reader will understand. As W. B. Yeats suggested, “Think like a wise man, but communicate in the language of the people.” Keep sentences and paragraphs short, and explain any technical terms used.
Be Sensitive to Reader Expectations

The way you incorporate elements like colour, pictures, typefaces and text will influence the reader’s perception of the product / service you are selling, and their response to your leaflets. The visual elements used should be consistent with your image and your industry. For example, to build confidence, firms in a conservative industry should choose smart, professional typefaces and a business-like colour scheme.
Special Effects

Doing something different will add some drama to your leaflet printing. Consider special finishing effects like varnishing, lamination, die-cutting into special shapes etc. These not only add to the visual appeal but also enhance the image of your organisation in the mind of the reader. This added confidence can result in better response and increased sales.
Quantity

A well-made estimate of the quantity of leaflets to be printed and distributed will fetch you economies of scale while avoiding storage problems. Nobody wants to order more printing than they need, however it’s in the nature of leaflet printing that it’s usually more economical to print slightly more than you need first time, rather than returning for a second print run soon afterwards.
Partnership Buying

This is good option when the intention is to reduce the overall project cost. The trick here would be to team up with an organisation, which is complementary and not competitive to your own. For example, if you are trying to promote a new line of clothes, you can have your printing on one side while another firm advertising their jewellery can use the other. This way you can spread the leaflet printing costs and achieve your goals simultaneously.
Distribution

Plan in advance how you will be distributing the material. Size and weight are important factors that need to be considered while finalising packaging and distribution, especially when you are expecting someone else to distribute the leaflets for you.

LEAFLET SAMPLES

Are you wondering how to choose the right letterhead. Please see our leaflet/flyer samples and templates.

Your own artwork

If you decide to supply your own artwork you will need to supply a hard copy proof so we can make sure your job matches the artwork file we receive. From the the artwork files you send we will produce a proof copy which will be sent to you via email or fax so you can have one last check before your job goes to print. 
The proof is for checking all of your details and layout, the colours will not be accuarate as this is only intended as a guide of how your job will look.
Note: If any problems or mistakes are found with the proof that are due to errors on our part, a second proof will be supplied free of charge.
Please read Artwork Guidelines before Upload your own Artwork

Our design service

If you have not seen anything that fits your requirements in our templates, or have a percific requirement then we will be happy to design your letterheads for you. Simply forward your ideas to us and we will forward a proof for careful check and approval before printing. It is always best to check your proof at least three or four times and if possible have someone else check it also. This is the stage that any errors need to be spotted before it is too late!
Use our design service

USEFUL INFO